New PAF licences go live today

Royal Mail’s Address Management Unit revised the terms of usage in 2009, introducing greater flexibility and lower entry costs.

Miranda Dodd, head of Royal Mail’s Address Management Unit says: “PAF forms the backbone of a wide range of UK industries, from high street retailers to financial services organisations. The introduction of the new licences means that PAF now offers even better value, through providing a fairer, more flexible service for current and potential customers who want to benefit from using PAF to manage their databases, or reach and target customers.”